Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
The digital revolution has transformed the way organizations do business. As customer needs change, the digital skills of your workforce are more important than ever.
Spondonit can work with your organization to provide specialized, flexible, scalable training that meets your digital marketing needs. Our globally certified and industry-validated marketing solutions can assess, train and qualify your promotions.
We want to make marketing simple, accessible and convenient. That’s why we developed this service! The Art of Digital Marketing has been designed to integrate with our digital marketing course content so you can enjoy an all-inclusive marketing experience. Guarantee your digital marketing strategy success with additional practical insights, action plans and case studies.